Feastables Partners with Engine to Build an AI-Enabled BI Ecosystem in Just 4 Months

Feastables, the fast-growing confectionery brand founded by YouTube icon Mr Beast, was growing rapidly but behind the scenes, data was scattered and hard to manage. Without a centralized data infrastructure, the team relied on manual spreadsheets to analyze fragmented data, limiting visibility and slowing decisions.

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As they expanded into new retailers and SKUs they realized they needed to make a decision:

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1. Spend 1 year+ hiring costly talent to build a modern data stack from scratch
2. Find an experienced partner who could stand up a scalable solution fast

Feastables chose Engine for their rare combination of data architecture, reporting and data science expertise backed by decades of experience working with CPGs and retailers.

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In just 4 months, Engine stood up a centralized data lake and integrated data from disparate retailer sources, syndicated providers, shipments, and financial systems into the Engine Data Platform, giving Feastables a single source of truth.

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This foundation unlocked enterprise wide visibility, enabling Feastables to quickly resolve sales gaps and out-of-stocks, leading to major space gains in key retailers. With Engine's embedded data science expertise, they adopted AI-powered tools like custom demand planning and A/B testing, capabilities that would have taken years to build in-house.