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How Today’s CPG Leaders Are Predicting the News Not Just Reporting It
When your view is limited to what has already happened, you are still operating within the boundaries of yesterday’s market. The real advantage comes from anticipating what is coming before anyone else, spotting the shift, understanding what is driving it, and preparing your move while others are still catching up. That is how you become the leading brand in your category. Here's how to do it.
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