5 Reasons Why Your Team is
Wasting Time Wrangling Data

1. Siloed Data

Sales, category, shopper, and supply chain teams often work from disparate and unconnected data sources. It can take days or even weeks before everyone is on the same page. This leads to missed opportunities and decisions based on incomplete information, leading to reduced shelf space, poorly timed promotions, and lost sales that you never get back.

2. Reactive Reporting

Most reporting looks backward, focusing on what happened instead of what’s happening now or in the future. Your team is reacting, not looking forward. Before you even see the warning signs, you could be missing trends, slow to pivot, and watching your competitors eat your lunch.

3. Talent Burnout

We often hear that highly skilled analysts spend more time doing mind-numbing data cleansing and waste a ton of time formatting reports rather than generating insights. Burnout, turnover, and stalled projects force you to constantly replace talent, retrain teams, and lose institutional knowledge that takes years to rebuild.

4. Poor Data Quality

Even when data is centralized, it’s often incomplete, outdated, or inconsistent. Bad data leads to poor decisions, from overstocking SKU’s that are underperforming to under-investing in high-performing products, which results in lost revenue.

5. The AI Gap

AI is here, but many teams don’t know where to start. Tools are purchased but never adopted or fail to deliver real-world value.CPG teams succeed by unifying their data, automating manual work, and effectively using AI. This shift doesn’t just speed up reporting; it frees your team to focus where they can have the most impact: making confident, high-value decisions at speed. The teams that win can see change coming, understand why it’s happening, and act before anyone else.